There are some dumb people in this world. However, you’ve got to be an idiot if you think Trashy Madison’s sales pitch makes any sense. Trashy Madison is a company with the trademarked slogan “Life’s Short. Have an Affair” founded by a man that claims he doesn’t cheat. Does that make any sense? That’s like Steve Jobs saying iPhones are superior, but I prefer an Android.

This means that either a) Noel Biderman is a liar or b) there is value in monogamy.

The former is a possibility, as Trashy Madison has a history of deception. Think about it, how can you found a company like Trashy Madison and believe there is any value infidelity? People remain faithful because they believe in fidelity. If you don’t believe in it, there is nothing to keep you from straying. Moreover, after making a business of cheating, you naturally become desensitized to it.

There are obvious reasons for him to lie. 1) It makes him seem like less of an asshole when he makes a sales pitch. 2) It wouldn’t make his wife seem like an idiot. What kind of woman would stay with a man that openly cheats? At that point, it wouldn’t even be cheating because it would be an open marriage.

But what if he really is committed? This means there is value to fidelity. Trashy Madison recently tweeted that everyone’s doing it, but that certainly isn’t the case if your own CEO doesn’t. Rather than write books on how cheating saves marriages, maybe he should write a handbook on what he does to remain faithful.

I have my own view of which theory is correct, but either way, their pitch is full of crap.